Webinar Mini-Series

GTM, Rewritten

A 2-Part Masterclass Series for Marketing and Sales Teams Who Want to Cut Through the Noise, Stay Aligned, and Drive Real Revenue Outcomes.

EPISODE 1


The Capacity Trap:
Doing More with Less as a Modern Marketer

THURSDAY, 29 OCTOBER 2026

2:00 PM AEDT | 11:00 AM SGT | 8:30 AM IST

More is possible than ever before. So why isn't more of it working?

Join marketing leaders as they unpack the tension at the heart of modern marketing: AI has expanded what's possible, but more output doesn't always mean more impact. What does it really mean to do more with less and how can you stay intentional about what needs to stay human?

Walk away with practical ideas for what to do when everything is possible and how to focus your team on the work that actually drives growth.

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Inside Episode 1:
The Capacity Trap:
Doing More with Less as a Modern Marketer

AI was meant to help marketing teams move quicker and achieve more. So why does getting the work right still demand so much from marketers?

In the first episode of the "GTM, Rewritten" mini-series, we'll unpack new findings from 1,200+ marketing and sales leaders across APAC. The picture that emerges is striking: most teams have AI in the workflow, but 77% are spending 3+ hours a week on AI-related admin and fewer than 1 in 3 have a consolidated view of what their AI investment is actually delivering. 

Expect an honest conversation as three marketing leaders explore what all of this means in practice and what needs to change for AI to create genuine capacity, not just more output.

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Here's what to expect:

✅ Marketing's new mandate: How the function has evolved beyond lead generation into a more integrated driver of business growth and what that shift demands of marketing teams right now.

✅ Thinking big, staying lean: How marketing teams are driving impact without growing headcount by being more deliberate about where they invest effort and what they ask AI to do.

✅  Experimenting without losing focus: How leaders are testing new tools and capabilities without creating tool sprawl or pulling their teams away from the work that actually moves the needle.

Meet the Speakers

Access the Full Series

Episode 2

Pipeline as a Team Sport: Rewriting How Sales & Marketing Win Together

19 November 2026
Pipeline should be a team sport, but most sales and marketing teams are still playing different games. This masterclass unpacks what genuine GTM alignment looks like in practice and how getting it right changes the revenue conversation.

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