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The Sales Persuasion Playbook

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A guide to becoming a sales call expert—what you need to know to nail a sales call, every time.

A guide to mastering sales calls thanks to 5 best practices

In today's competitive landscape, it takes more than an excellent product to get prospects to convert. That's why sales reps must learn to quickly initiate conversations, intrigue an audience, and prove the value of their products. We turned to the experts at Aircall to work with us on a guide that will de-mystify the sales call process. In this guide, we’ll discuss soft skills, concrete tools, and pre-call preparation required for consistently successful sales calls.

You'll learn how to put together buyer persona research that will help you understand what your prospect's pain points and goals are, how to map the strengths and weaknesses of the product you're selling to pair with your prospect's needs, how to anticipate the most common sales objections, how to speak as an authority, and so much more. You'll be ready to hop on the phone, bring a customer-focused approach to your call strategy, and get to work!

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5 secrets to successful sales calls