Marketing is all about working smart: finding what works, what doesn't, and planning actions accordingly.

When it comes to lead generation, the things that move the needle and yield big results include:

  • The best offers to use to transform your visitors into leads
  • The best traffic sources from which to generate leads
  • The psychology of prospects during the lead generation process

Learn about these aspects of lead generation in our on-demand webinar with's Sr. Product Marketing Manager, Jim Sinai, and HubSpot's Social Media Scientist, Dan Zarrella.

View this webinar to hear groundbreaking mixed-methods research that uncovers the real data and science behind lead generation, including findings from surveys, focus groups, and quantitative analysis of huge databases of analytics and landing page data.

DURATION: 60 minutes, including Q&A

SPEAKERS: Jim Sinai, Senior Product Marketing Manager, and Dan Zarrella, Social Media Scientist at HubSpot.

Jim Sinai has worked at for two years as a leader for Product Marketing for the products.  His past experience in sales and business development at both large and small companies helps give Jim a unique insight as to how both sales and marketing can benefit from  Jim holds a BA from Brown University and an MBA from the Stanford Graduate School of Business. 


Dan Zarrella, author of The Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices


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