Science Of Split Testing

The Science Of Split Testing

How to run effective A/B experimentation

What is the logic behind split testing? Find out in this all-encompassing guide.

  • A/B (Sometimes called split testing) is an effective tool to maximise the performance of your marketing campaigns. Whether it’s testing subject lines, landing pages, images, or copy, if you’re not actively testing, you’re missing out on valuable revenue.
  • While it can be easy to just go ahead and test right away, understanding the basic science behind testing will help you ensure your time is not wasted. To help you get started, we’ve joined up with Phrasee to bring you “The Science of Split Testing."
  • This guide will bring you through the basics of A/B testing, it’s history, and how to run effective experiments on your audience. You’ll be able to begin testing different campaign elements to find out what works best for you.

Inside You'll learn:

  • Why you should be split testing
  • The background of experimental methodology
  • What all the experimentation jargon you hear means
  • How to conduct A/B testing
  • How to learn from your tests
  • What we mean by statistical significance

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