With 284 million monthly active users, Twitter provides endless opportunities for businesses to reach and engage new audiences, build brand awareness and generate leads.
HubSpot and SocialBro analysed data from over 200,000 business Tweets to uncover the science behind what makes a successful Tweet for brand building, lead generation, engagement and retention.
Download this visual guide and learn our data-backed best practices so you can start optimising every single Tweet your company publishes.
In this guide we cover:
- Brand building and lead generating tweets
- Using images in Tweets
- URL placement
- Optimising hashtags
- Direct message campaigns
- Retaining and engaging followers
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