The Solution x Tech Partner Activation Playbook

From handshake agreements to partnership ROI for tech and solutions partners.

Most partnerships stall at good intentions. Companies shake hands, exchange business cards, and make promises to "find ways to work together"—but lack the frameworks to turn strategic relationships into predictable pipeline. 

This is especially true for SaaS companies and services companies who —though imperative to each other’s success — operate very differently. As the global IT market continues to be saturated with partner-delivered services it’s imperative that SaaS and services companies start working better together. 

But what is the best way to do so when misaligned goals, data silos, and unclear ownership often derail momentum before it begins? 

Discover the proven playbook that transforms casual partnerships into revenue-generating engines, featuring success stories from the HubSpot Partner Growth Accelerator program. Learn from Kuno Creative who generated over $1M in influenced pipeline with StackAdapt, and hapily who built a repeatable GTM engine that delivered 3 co-sell wins and 20+ onboarding projects with Growth Marketing Firm — all using strategic alignment and Crossbeam's ecosystem orchestration platform.

Your competition is already activating their partner network. Master the systematic approach to partnership revenue before you get left behind.