Events are a valuable part of a marketing strategy, bringing you face to face with the people that matter most to your business. They can have a variety of goals and objectives: customer appreciation, lead generation, and product launches to name just a few. But with so much activity involved in hosting a successful event, many marketers are forgetting the basics for marketing the event to their potential attendees.
HubSpot and Eventbrite surveyed over 500 marketers who host and/or attend events in order to find out the current trends in event marketing as well as what makes an event appealing to an attendee.
In this report, we look at some of the key findings from our survey which will help you to better understand the trends in event marketing for 2014.