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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

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FREE EBOOK: The Ultimate Guide to Inbound Marketing for Schools

Learn how your school can build an online presence and engage prospective students to increase applications.

The way students research schools has changed. Have you?

  • Once upon a time, students applying to colleges waited for relevant materials to arrive in their inboxes. Schools sent out viewbooks, pamphlets, and newsletters to prospective students to drive applications and enrollment—and it worked. But today, it doesn’t. 
  • Students are still applying to college, but the way they find them, research them, and choose one to attend has changed. Instead of waiting for answers to come to them, they’re seeking information out themselves. Prospective applicants and students are turning to the internet for information, and it’s your job to be their answer.
  • That’s where inbound comes in. Inbound marketing helps you attract and more effectively talk to the students you want to reach, about the things they want to hear about. It then helps you nurture them from anonymous website visitors into qualified applicants. Ready to see how it works?

You will learn:

  • How to use personas, SEO, and content to attract more students to your website
  • How to create early stage conversion points to learn more about prospective students
  • How to nurture students through the enrollment funnel with marketing automation
  • How to personalize conversations with prospective students to increase applications

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download the ebook now