Free Resource
Competitors can copy your product. They can even copy your processes. But no one can ever clone the bonds that exist between you and your people. Start building your community, today!
While a company and its community will have many goals, there is only ever one mission, and it is the guiding light (the true north) that helps steer all decision making.
At its core, a community is a group of people with something in common.
The medium is the platform — the tool(s) you use to engage with and foster your community.
Measuring success is one of the key challenges for community builders.
Messaging is the collection of assets you use to talk to, and about, your brand community.
When people find an authentic community that they love, they’ll stick with it even when they have options that cost them less, pay them more, or are more prestigious. But how do you start? In this guide, we will break down a community-building framework called the 5M Pyramid of Priority. It consists of 5 parts: mission, members, medium, metrics, and messaging.
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