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5-Part Framework for Building Your Brand Community

Competitors can copy your product. They can even copy your processes. But no one can ever clone the bonds that exist between you and your people. Start building your community, today!

Mission

While a company and its community will have many goals, there is only ever one mission, and it is the guiding light (the true north) that helps steer all decision making.

Members

At its core, a community is a group of people with something in common.

Medium

The medium is the platform — the tool(s) you use to engage with and foster your community.

Metrics

Measuring success is one of the key challenges for community builders.

Messaging

Messaging is the collection of assets you use to talk to, and about, your brand community.

Diagnose and Address Challenges
as Your Tribe Grows

When people find an authentic community that they love, they’ll stick with it even when they have options that cost them less, pay them more, or are more prestigious. But how do you start? In this guide, we will break down a community-building framework called the 5M Pyramid of Priority. It consists of 5 parts: mission, members, medium, metrics, and messaging.

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5-Part Framework for Building Your Brand Community

Mission

Members

Medium

Metrics

Messaging

Diagnose and Address Challenges as Your Tribe Grows

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5-Part Framework for Building Your Brand Community

Diagnose and Address Challenges
as Your Tribe Grows