calls-to-action-image-1Calls-to-action are a vital part to any marketing, but especially for non-profits. The buttons and copy you use to compel prospects, email recipients, and website visitors to move through the next part of your marketing funnel are a big deal. Making sure that a CTA (call-to-action) is enticing could be the difference between 50% more clicks - for a nonprofit this can mean 50% less volunteers or donations.

This guide will walk you through:

  • How to define CTAs for nonprofits
  • The difference between primary and secondary CTAs
  • How to create CTAs that convert with effective copy, design and testing
  • Several examples of effective, nonprofit CTAs

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