3 Steps to Success with Twitter for Your Business

The biggest mistake marketers make with Twitter is not realising its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter

Join Anne Mercogliano, Marketing Manager at Twitter, and Laura Fitton, Inbound Marketing Manager at HubSpot in this three part workshop to learn how to build your Twitter presence, engage with your audience, and generate quality leads and customers! 

Session #1: Build Your Twitter Presence & Promote Your Account
Session #2: Engage With Your Audience: Organic Content & Promoted Tweets
Session #3: Measure the Success of Your Twitter Campaigns

After attending this workshop series you will be able to:

  • Build a cohesive Twitter presense and strategy 
  • Engage with your followers to increase conversions
  • Attract new followers, leads and customers through promoted tweets and accounts
  • Understand how to track the success of your campaign





Anne Mercogliano leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is educating and empowering all businesses find success on Twitter. Prior to this role she was a business and brand strategy consultant working on new market and product entry and advertising strategy for businesses topping the Fortune 500 list to small start-ups. Anne has an MBA with a concentration in strategy and decision sciences from Duke University's Fuqua school of Business and her BA from Mount Holyoke College. 



Laura Fitton, HubSpot's Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.

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