Watch on Demand Below

Summary of the Conversation

Moderated by HubSpot, we spoke with Kuno Creative, hapily, & Crossbeam. Here are some key takeaways:

• Start with trust and vulnerability - Successful partnerships begin with open communication about goals, strengths, and weaknesses. Share CRM data through tools like Crossbeam to identify mutual opportunities.
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  Solutions + Tech partners deliver compounding value - When solutions partners and tech partners work together, it creates a "1+1+1=9" effect through increased win rates, higher deal values, better retention, and expanded market reach.
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  Play to each partner's strengths - Divide responsibilities based on what each partner does best and together you create complete customer value.
  
  Think series and ecosystem, not single events - Create ongoing collaboration through multi-campaigns rather than one-off campaigns to build momentum and lasting relationships.
  
  Use data to identify the right targets - Leverage Crossbeam to find accounts where multiple partners have relationships, focus on overlapping ICPs (whether industry-focused like manufacturing or use-case-focused like events), and coordinate outreach strategically.
  
  The Partner Growth Accelerator provides the framework - HubSpot's 6-week PGA program offers structured curriculum, partner matching, and tools to turn partnership concepts into revenue-generating realities.