UK Future of Sales


Discover how today’s sales leaders are dealing with the impact of COVID-19 in terms of sales targets, business goals, virtual strategies and remote working. 

For many the word of the year in 2020 was not growth, it was survival.

The pandemic has caused businesses to rapidly change how they grow, reach sales targets, manage the business pipeline and prospect new customers. This report explores these themes and how UK businesses are dealing with this change. We take a look at topics such as the key goals of UK sales leaders and how a move to virtual has changed the game for some.

We have gathered key insights about how sales leaders are dealing with the pandemic and answer questions such as: Are smaller businesses struggling more? Which UK regions are not hitting sales targets? Has remote working and selling has changed company culture? What behaviours and skills are needed in order to sell effectively? What new technologies are salespeople using? And more!

By the end of this report, you’ll have in-depth knowledge about how UK businesses have been impacted by the pandemic, why inside selling more important now than ever, and what sales leaders are doing to embrace the remote culture.

  • We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

  • Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Learn from UK sales leaders about the impacts of COVID-19 on business, how they are dealing with it and the tools you need to survive it.