Ultimate Content Mapping KitDelivering the right content to the right person at the right time in their buying journey is essential to achieving success in your marketing, but it isn't going to happen by accident.

Download the resources in this kit to learn how to map your content to the buyer's journey, perform a content audit, analyze your content inventory, develop a content creation roadmap, and customize the experience for your buyer persona.

Essential documents included in this kit:

  • Buyer's Journey Quick Reference Guide
  • Content Inventory Worksheet
  • Content Matrix
  • Short & Long Term Content Roadmap
  • Custom Buyer's Journey for a Buyer Persona Worksheet

BONUS! INBOUND2014 Breakout Session Slides “How to Map your Content to The Buyer's Journey” by Julie Kukesh!

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