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Tactics for responding to customer reviews—the good, bad, and the ugly.

  • Online customer reviews are becoming one of the most powerful tools for marketers while promoting their product or service. In fact, 95 percent of consumers read online reviews before making a buying decision in 2017. Meanwhile, 85 percent will trust online reviews as much as personal recommendations. It’s important for businesses to leverage customer feedback, both good and bad, to build their brands and stand out from the crowd.
  • We teamed up with review experts at G2 Crowd to bring you 10 tips from marketers, directors, and crisis managers that will help you respond to reviews in every situation. Whether it's crisis communication and management, or simply delighting your customers when they praise your product or service online, you'll have the tools you need to respond to reviews in the most strategic way. Bookmark this one—you'll go back to it time after time.

You'll learn all about:

  • Responding to a bad review picking up speed
  • Sourcing feedback from constructive customer reviews
  • Apologizing and providing support on social media
  • Treading lightly—using the right language around bad reviews
  • Responding in a crisis—managing crisis communication
  • Timely response times and managing expectations

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