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Social and PR Branding Toolkit

The Ultimate Toolkit for Social & PR Branding

Creating and Sustaining an Image to Attract and Retain Audiences

Branding Fundamentals & Checklist

  • Whether you’re selling coffee, bookcases or enterprise software you’ve got more competition than ever before. Making sure your story is compelling is the absolute key to getting the edge. And of course, we’re not just talking words. Your brand story is communicated in many ways: through your visual identity, tone of voice, PR and social media channels.

  • Churning out endless content hoping something hits the mark is definitely not the solution. In order to rise in rank, you have to connect with your audience – and there’s no ‘one size fits all’ formula for that. Some channels will work better than others for certain businesses. Some subject matters will gain more traction. In many ways, it’s about trial and error, and above all, being consistent.

  • A strong brand is the result of building powerful human connections. We’ve teamed up with online print and design company MOO to create the ultimate toolkit for social & PR branding. Throughout this we'll explain the key elements you’ll need to strategically craft an authentic brand strategy that will resonate with your customers and, ultimately, give you a competitive edge.

What's inside?

  • Crafting a valuable About Us Page that people will read and remember
  • Identifying clear objectives focused on your brand vision and goals
  • Picking the best social networks and content types that are right for your company
  • Building media relationships and writing killer press releases

Frequently Asked Questions

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We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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