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How to Unlock the Power of UGC: The Ultimate Guide

Free Resource

UGC Ebook Cover

Your comprehensive introduction to the who, what, why, and how of successful user-generated content.  

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This ultimate guide includes:

  • Why your brand needs to leverage UGC, beyond just social media.
  • How to design a UGC strategy and select the best UGC platform.
  • Best practices as you start implementing your UGC strategy.

Improving Your Marketing Mix with User-Generated Content

You can, and should, spread the word about your brand — but it’s your customers who are your best marketing asset.

What sounds “sales-y” coming from your brand can sound more authentic when it comes from real-life customers sharing feedback without any prompt or compensation.

Brands of all sizes across various industries have started embracing user-generated content (UGC) as a strategic part of their campaigns and content needs. From social media to product page displays, featuring UGC across your top marketing channels amplifies the organic word-of-mouth with which your passionate fans are already engaging.

Created in partnership with Emplifi, this guide is for anyone looking to start using UGC as part of their marketing mix, or just looking for ways to amp up their efforts.

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