You can, and should, spread the word about your brand — but it’s your customers who are your best marketing asset.
What sounds “sales-y” coming from your brand can sound more authentic when it comes from real-life customers sharing feedback without any prompt or compensation.
Brands of all sizes across various industries have started embracing user-generated content (UGC) as a strategic part of their campaigns and content needs. From social media to product page displays, featuring UGC across your top marketing channels amplifies the organic word-of-mouth with which your passionate fans are already engaging.
Created in partnership with Emplifi, this guide is for anyone looking to start using UGC as part of their marketing mix, or just looking for ways to amp up their efforts.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!