Building a top performing B2B affiliate program takes a lot of time and foundational work. But when done well, it can become a revenue generator and boast high ROI.
On this panel, we will be discussing the key parts of a successful B2B affiliate program with industry experts, including how to find the best partners, designing the ideal partner experience, creating partner enablement, and program structure.
Marina Barsoum, Platform Program Manager at HubSpot, will speak with Nicolette Lopes, Senior Manager of Channel Partnerships at PartnerStack, Jennifer Rhima, Director of Partnerships at Apollo.io, and Lynsey Mc Hugh, Senior Affiliate Marketing Manager at HubSpot, about best practices and where they've seen success.