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Unlocking the Power of Affiliate Marketing in B2B SaaS

Learn how to build and scale your B2B affiliate marketing program.

August 16, 2023 from 2 PM - 2:45 PM EST
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About this Session

Building a top performing B2B affiliate program takes a lot of time and foundational work. But when done well, it can become a revenue generator and boast high ROI.

On this panel, we will be discussing the key parts of a successful B2B affiliate program with industry experts, including how to find the best partners, designing the ideal partner experience, creating partner enablement, and program structure.   

Marina Barsoum, Platform Program Manager at HubSpot, will speak with Nicolette Lopes, Senior Manager of Channel Partnerships at PartnerStack, Jennifer Rhima, Director of Partnerships at Apollo.io, and Lynsey Mc Hugh, Senior Affiliate Marketing Manager at HubSpot, about best practices and where they've seen success.


Meet the Panel

Marina webinar headshot

Marina Barsoum, HubSpot

Marina is a Platform Program Manager at HubSpot.

Nicolette lopes, webinar headshot

Nicolette Lopes, PartnerStack

Nicolette is a Senior Manager of Channel Partnerships at PartnerStack.

Jennifer Rhima, webinar headshot

Jennifer Rhima, Apollo.io

Jennifer is the Director of Partnerships at Apollo.io.

Lynsey Mc Hugh, webinar headshot

Lynsey Mc Hugh, HubSpot

Lynsey is a Senior Affiliate Marketing Manager at HubSpot.

Watch On Demand

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Presented by Product Partnerships at HubSpot

Learn more about HubSpot's App Partner Program below.