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Video Across The Buyer's Journey—A Video Series

  • Video marketing should be a cornerstone of your overall marketing strategy. Spectacle and HubSpot got together to bring you some excellent examples of video marketing through every stage of the buyer’s journey (and some sub-stages, too!). We sourced videos from some of the top players in tech and e-commerce to showcase video marketing with a purpose. These videos have varied budgets, actors, animations, and styles. 

  • In this video series, you'll watch videos from companies like Wistia, Slack, Surveymonkey, Calendly and more. Each video highlights a message that clearly correlates to a stage in the buyer's journey. These videos are easy to make, and will inspire you to find content gaps in your marketing strategy where video can help. There’s inspiration here for every business looking to connect with their audience on a more human level. Get your popcorn and notebook out—we're going video marketing!

You'll learn all about:

  • Bumper videos on YouTube to move up awareness, with Surveymonkey
  • Creating product videos that get your message across, with
  • Educational videos that boost SEO & thought leadership, with Wistia
  • Product overview videos that show your value, with Calendly
  • Case study videos that help move prospects into customers, with StickerMule
  • Onboarding videos that impact retention numbers, with Slack

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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