The Video Marketing Playbook

Trends & Tips to Create a Video Strategy in 2023

PlayPlay - Video Marketing Playbook Logo

What elements do you need to make a successful video?
We interviewed 518 marketing professionals in EMEA to uncover their latest insights into video marketing to help you create more engaging and impactful videos.

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Inside you'll find:

  • The top goals, challenges and benchmarks for video marketing in 2023
  • How to generate leads via video
  • The type of equipment you will need
  • How to produce a successful video
  • Building an audience with video 
  • Where to host your video
  • & so much more!
Dan Knowlton - Knowlton Marketing (1)

We’re now operating a ‘vertical video first’ approach & the data shows that it’s the right one. In the last 30 days, switching to a vertical-video-first approach has increased views by 507% & watch time by 319%.

Dan Knowlton

Dan Knowlton | Co-founder & CMO at Knowlton

Video Marketing Simplified

Everywhere you look, there are videos competing for attention–on social media feeds, web browsers, on giant screens in stadiums and on the back of airplane headrests.

In this Playbook, we’ll go over top trends and tips to ensure you create the best video strategy possible to start building an audience and generating leads. 

Guarantee your videos stand out while making an impact in such a saturated market.

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Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
Discover how to create a successful video marketing strategy.
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