The Anti-AI Slop Checklist

AI makes it easy to produce content that sounds authoritative but is completely hollow. We built this checklist so your team never ships slop again.

Create, optimize, and measure content that actually drives leads with Content Hub.

By 2026 you know AI-generated content when you see it. Open LinkedIn, X, or an industry newsletter and see the same angles and phrases.

Hilary Gridley — product leader and writer behind Writerbuilder and former Head of Core Product & AI at WHOOP — calls it the slop doom loop.

If AI is giving everyone the same output, the differentiation has to come from you. This checklist, based on Hilary’s insights, is how you and your team break out of this trap.

The Anti-AI Slop Checklist

Your pre-publish quality gate for AI-assisted work.

Two Custom GPTs to Sharpen Your Writing

Good judgment gets you to the standard. The right tools help you execute it. Use Hilary's two Custom GPTs to sharpen your writing before it goes out.

Hilary's Executive Editor

Paste in an email you are writing to an executive and this GPT will grade the email and make suggestions for what to improve.

Wally the Writing Partner

Type GO to start. Wally will prompt you to upload a voice transcript or unstructured notes and guide you through crystalizing and structuring your thoughts.