Building a recognizable personal brand takes more than a consistent posting schedule. The brands that actually compound over time tend to have one thing in common: a clear position on something that matters.
Sophie Miller figured this out early. She built Pretty Little Marketer from a student account to 600,000+ followers across platforms by knowing exactly what she stood for, who she was talking to, and what made her takes worth following. This worksheet is her process for getting there.
Work through the four steps to define your subject, sharpen it into an argument, turn that argument into a mission, and identify the audience you're building for. Pull it all together at the end into a positioning statement you can actually use.