LinkedIn Growth Worksheet
Sophie Miller’s six-part worksheet for growing to 600K+ followers, posting consistently, and turning LinkedIn into a channel that actually works.
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Sophie Miller built Pretty Little Marketer from a lockdown side project into a community of over 600,000 — largely on LinkedIn. In her video on how she grew to 600K+ followers, she breaks down exactly how she thinks about the platform: not as a place to post and hope, but as a channel you can build deliberately, with the right headline, the right content pillars, and a posting rhythm you can actually stick to.
This worksheet follows the same six steps. Work through it once and you’ll have everything you need to start posting with intention.
How to Use the Worksheet
Write the headline that tells a stranger exactly who you are and what you do — and define what you want people to come to you for.
Pick three topics you have real opinions on. Not just subjects you know — topics you’d argue about. Add your take on something you’ve seen this week, and you have your first post.
Set a posting commitment you can keep on a busy week, not just a good one. Decide when you’ll plan and schedule so it actually happens.
Sophie’s own formula — the one behind her Kylie Cosmetics post that hit 114k impressions. An opening line that makes someone feel something, a breakdown, an opinion, and a clear next step for the reader.
Take something that worked and turn it into a post. What happened, why it worked, and what someone else can take from it.
A running log of your best posts, why they worked, and what you’ll test next. The fastest way to get better is to know what’s already working.

Worksheet
Start Growing on LinkedIn
Get Sophie Miller’s LinkedIn Growth Worksheet — the six steps she uses to stay consistent, post with a point of view, and grow an audience worth having.