Loop Campaign Framework + Prompt Pack
Kyle and Aja built one of HubSpot's most successful product launches on a four-part framework. Budget was limited. The team was small. What they had was a structure they could sequence, measure, and adjust while the campaign was still running. This is where you apply it to yours. Work through each section in order. Budget 45 to 60 minutes. AI prompts are embedded where they cut real time. One companion download: the Campaign Planning Worksheet, a single reusable PDF with every fill-in exercise organized by stage.
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Loop Campaign Planning Worksheet
Campaigns don't fail because the creative missed. They fail because nothing was ordered. Use this worksheet to build the structure before you touch the creative. 45–60 minutes, start to finish.
Work through each stage in order. Each section stands alone — no episode required, though it helps. The AI prompts are embedded where they cut real time. Use them or skip them. Either way, fill in every field before moving to the next stage.
The three rules that made Loop work:
- Framework beats creative chaos
- Sequencing beats simultaneous launch
- Iteration beats perfection
The Four-Part Framework
| Stage | Output |
| Audience + Core Pain Point | Locked ICP definition. One primary pain point your campaign is built around. |
| Differentiated Positioning | One core message your team can repeat without opening the brief. |
| Integrated Channel Strategy + Sequenced Rollout | Channel plan with assigned roles, launch order, and ownership. |
| Measurement + Iteration | KPI map by stage. Pre-defined thresholds that trigger changes while the campaign is live. |
Stage 1: Audience + Core Pain Point
Loop didn't start with a product pitch. The team locked their audience before touching creative, not "B2B marketers" but the specific situation, the specific quarter, the specific pressure that made this campaign land now instead of six months ago.
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ICP Sharpening: Go past job title. What changed for them recently? A campaign built around Q1 budget cycles might miss entirely in Q3.
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Pain Point Hierarchy: Pick one primary pain point. Rank the rest. Build around the sharpest, most urgent one. The campaign anchors to one problem. Supporting problems can appear in secondary copy, but not in the lead.
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Language Calibration: The Loop team pulled customer conversation transcripts and built messaging from the phrases already in circulation. Their words. Their frustration. Their shorthand. Not internal positioning language cleaned up for a slide deck.
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Existing Signal Audit: Before commissioning research, scan what you have. Call transcripts. Support tickets. Community threads. Sales objection notes. If the pain is real and active, signals already exist in the data.
Stage 1 AI Prompts
I'm building a B2B marketing campaign targeting [audience description]. They work at companies with [size/stage], and the core problem I believe matters most right now is [pain point]. Here's what I know about their
situation: [context, constraints, recent changes].
Challenge my assumptions. Tell me where this pain point might be too broad, too narrow, or misaligned with what this audience would actually prioritize. Then suggest a sharper version I can test.
I'm attaching [transcripts / support tickets / community threads / content comments] from our audience. Identify the recurring language they use to describe [pain point or topic]. Pull out specific phrases, frustrations, and shorthand. Organize by frequency and emotional intensity. I need language that sounds like them, not like our internal positioning docs.
Stage 2: Differentiated Positioning
Most campaign messaging is interchangeable. Swap the logo and it belongs to three competitors. Loop's positioning came from customer research and competitive analysis run before a single line of copy was written.
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Category Reality Check: What is your audience already scrolling past? Map the existing messaging before writing your own. Your positioning starts with knowing what's saturated.
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Point-of-View Definition: What does your brand believe about this problem that most others won't say or haven't figured out yet? Loop's angle came from patterns the audience was already surfacing, not a brainstorm room.
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Message Hierarchy: One core message. Two to three supporting proof points. If a team member can't repeat the core message from memory after reading it once, cut further.
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The Screenshot Test: If the core campaign message appeared in a feed, would someone stop and save it? Correct messaging gets ignored. Differentiated messaging earns a second look.
Stage 2 AI Prompts
I'm launching a campaign in [category/space] targeting [audience]. Here are the key competitors and their current messaging: [paste competitor messaging, taglines, landing page copy, ad copy].
Identify the patterns. What language do they all share? Where is the category converging on the same claims? What angles is nobody covering? I need to find the positioning gap.
Here's my proposed campaign angle: [core message / point of view]. My audience is [description]. Stress-test this angle. Where does it hold up? Where does it break? What would a skeptical CMO push back on? Give me the two strongest counterarguments and suggest how to address them without watering down the message.
Stage 3: Integrated Channel Strategy + Sequenced Rollout
The Loop team didn't launch everywhere on the same day. They started on one channel, built early signal, refined messaging from what came back, then expanded. What they learned in week one changed week two. That adjustment was a built-in mechanic, written into the plan before the first asset went live.
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Channel-Role Assignment: Every channel gets a job: awareness, message testing, engagement, or conversion. Assigning the same goal to every channel means nothing compounds.
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Sequenced Rollout Logic: What launches first. What follows once early data comes in. What only activates if Stage 1 hits specific thresholds. The Loop team started with a lead channel that gave them data to work with instead of assumptions to defend.
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Content-to-Channel Mapping: The message stays consistent. Execution shifts per channel. A LinkedIn post is a different artifact than a short-form video or an email sequence. Repurposing the same copy across every platform is not a multi-channel strategy.
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Internal Coordination: Who owns which channel. Where the handoff points are. Where approvals typically cause slippage. Most sequencing fails operationally. The timeline looked right in the deck. Then approvals took a week and the email launch slipped four days. Build the friction into the plan before launch.
Stage 3 AI Prompts
I'm planning a B2B campaign with the following goals: [list goals]. My audience is [description] and they're active on [channels]. My team has capacity to manage [number] channels well.
For each channel, assign a role: awareness, messaging test, engagement, or conversion. Recommend a launch sequence based on where we'll get the fastest signal on whether our messaging is working.
Using the following campaign message hierarchy:
Core message: [X]
Supporting points: [Y, Z]
Generate copy variations for [channels]. For each channel, produce 3 variations of the primary CTA and 2 variations of the headline/hook. Keep all variations within this brand voice: [describe voice or paste brand guidelines]. Flag which variations are best suited for A/B testing and why.
Stage 4: Measurement + Iteration
A measurement plan that only tells you whether the campaign worked after it's over is a reporting exercise. The Loop team pre-defined the thresholds that would trigger changes. They were testing subject lines, CTAs, visual treatments, and landing page variations throughout, with specific pivot points decided before launch.
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KPI Selection by Campaign Stage: Week 1 metrics (engagement rate, early click-through, first-touch conversion signals) feed different decisions than Week 4 metrics (pipeline contribution, cost per acquisition). Define both before launch. Know which is which.
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Iteration Triggers: Pre-define the thresholds that prompt a change. Email open rate drops below X%, adjust subject lines. Paid CTR underperforms by Y%, reallocate budget. Organic engagement on the lead channel hits Z, activate the next channel in sequence.
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Iteration Cadence: A weekly 30-minute review with defined owners is worth more than a two-hour debrief at the end. If the check-in isn't on the calendar before launch, it won't happen once things get busy.
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The "What Broke" Log: Document failures in real time. What happened, what changed, what happened next. Waiting until the debrief to reconstruct the story means the usable material is already gone. The Loop team has a specific example of something that didn't work and how they pivoted. Your campaign should plan for the same.
Stage 4 AI Prompts
I'm running a B2B campaign with the following objectives: [list]. My channel mix is [list channels]. The campaign runs for [duration].
Recommend leading and lagging KPIs for each campaign stage. For each KPI, suggest a realistic threshold range for a team at [company size/stage] and explain what decision each metric should trigger: adjust, scale, or kill.
Here's my campaign setup: [paste channel mix, messaging, KPIs, and launch sequence]. Assume it's the end of Week 1 and I'm seeing the following early signals: [describe early data].
Recommend specific adjustments to messaging, channel allocation, or budget distribution. For each recommendation, explain what data point triggers the change and what the expected impact should be.