We're marketers—we know that visual marketing elements are critical to the success of your landing pages, emails, blog posts, and most importantly, conversion rates. There's more to an image than your usual piece of stock photography, though. The best visual marketing efforts tell a story. In fact, 55% of business professionals say a great story captures their focus and keeps them engaged with content. Visual storytelling, though, doesn't come as simply as selecting a piece of media from a Google Image search.