Adding visual storytelling to your content strategy—without a massive budget

  • We're marketers—we know that visual marketing elements are critical to the success of your landing pages, emails, blog posts, and most importantly, conversion rates. There's more to an image than your usual piece of stock photography, though. The best visual marketing efforts tell a story. In fact, 55% of business professionals say a great story captures their focus and keeps them engaged with content. Visual storytelling, though, doesn't come as simply as selecting a piece of media from a Google Image search. 

  • That's why we came together with master storytellers at Prezi and Infogram to bring you an incredibly actionable guide to storytelling using visual media tactics, with a focus on video, presentations, and infographics. In this guide, you'll learn how to use storytelling best practices to create engaging images, powerful presentations, and quick, budget-friendly videos from content that you already have. Let's step our visual marketing up a notch with tactics you can put in place today.

You'll learn all about:

  • The difference between an image and a story
  • How to include storytelling into your content strategy
  • Using infographics to tell a story around content & data you already have
  • Rocking presentations and decks through visual storytelling
  • Creating video on a time and financial budget
  • Repurposing content to boost your conversion rates

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