On Demand Webinar

From Mailchimp To HubSpot: Why Companies Are Making The Switch

Outgrowing Mailchimp? Join our webinar to learn how UNICEF NZ and Pulsifi made the switch to HubSpot and unlocked advanced marketing tools for sophisticated lead nurturing, powerful segmentation, and in-depth reporting.

Ready for Marketing Automation That Grows With You?

Many business leaders we speak to hit frustrating limitations with basic email platforms: fragmented data, limited visibility, and disconnected tools— these were all challenges UNICEF NZ and Singapore based Pulsifi experienced firsthand. For Pulsifi, scaling their marketing efforts with Mailchimp became increasingly difficult as they grew. In fact, a study shows that 45% of companies report increased sales revenue after implementing an integrated CRM software.

Discover how UNICEF NZ and Pulsifi overcame these challenges by transitioning from Mailchimp to HubSpot. In this webinar, James Moore (IT Manager) and Lisa Ku (Donor Lifecycle & Retention Manager) from UNICEF NZ, and Haiqal Najmi (Senior Marketing Executive) from Pulsifi reveal why they made the switch and how they transformed their marketing capabilities by:

Unifying their data into one platform, saving hours of manual work
Utilising HubSpot's automation capabilities that enabled sophisticated, data-driven marketing
Getting direct access to comprehensive analytics and reporting

You'll also hear about their migration experience and key learnings if you're considering making the switch.

Access Recording

Speakers

Explore HubSpot's Unified Platform

Marketing Hub

📩 Craft Engaging Emails with HubSpot's intuitive visual builder and deploy powerful automations with complete workflow visibility that deliver personalised content to customers at every stage of their journey

👥 Access Centralised Customer Data with powerful performance metrics through HubSpot's dashboards and reporting tools, revealing exactly which campaigns and customer behaviours truly drive ROI and business growth

🔋 Unlock AI Breeze Agents to generate blog posts, email copy, and social media content that resonates with your target audience, saving hours of writing time

Content Hub

📝 Access Advanced Content & Website Management to build and manage your entire website ecosystem with powerful CMS features designed specifically for marketers, including themes, SEO tools, and secure hosting

🎬 Develop Multi-Channel Formats with diverse content types including podcasts, case studies, and videos with specialised creation tools that extend far beyond Marketing Hub's traditional blogging and email content

🤖 Use AI-Powered Content Remix to transform existing content across channels with one click while maintaining brand consistency through standardised templates, approval workflows, and AI that learns your brand voice

Sales Hub

👬 Seamless Alignment Between Marketing and Sales Teams with shared data, automated handoffs, and transparent attribution that eliminates interdepartmental friction

💬 Scale with Automated Sales Sequences to create consistent, personalised outreach, ensuring no prospect falls through the cracks, spend more time selling and less time doing admin work

😎 Let Breeze Prospecting Agent analyse your pipeline and highlight which opportunities deserve immediate attention based on engagement patterns and likelihood to close

HubSpot Marketing Hub customers see a 107% increase in inbound leads on average

Source: https://www.hubspot.com/roi

What to Expect

In this 60-minute session, you'll learn:

Why customers chose to switch from Mailchimp to HubSpot
How HubSpot compares to Mailchimp in terms of features, functionality, and ease of use

The benefits and ROI of using HubSpot for CRM, marketing, and sales
Best practices for making the transition smooth and efficient