A three-part webinar series

Make AI work for your business

Learn how AI built around your business can help you build demand, win deals, and delight customers.

This three-part webinar series will show you how to Build Demand, Win Deals, and Delight Customers. Learn how to leverage HubSpot agents that work within your business context, not outside of it.

Each session focuses on one outcome and walks through how to get there. You’ll see how business, team, and customer context in HubSpot helps you and your agents deliver meaningful, measurable results.

Each session includes practical guidance from HubSpot experts and hands-on product demos.

Please note: These events are designed as a series, but can be attended as individual sessions.

Save your seat

Pick the session that fits your goals, or join all three.

Build Demand

Nov. 5, 2026 at 11 AM EST | 4 PM GMT

See one marketing team's week, with agents using what HubSpot already knows about their business and customers, so the work starts from context, not a blank page.

What to Expect:

Spot a gap in your AI search visibility and learn what to do about it.
Turn insights into content and a connected campaign, with drafts already written in your brand voice.
Move leads forward with follow-up emails written for them, not a generic template.
See where campaign agent, content agent, and nurture agent take on the heavy lifting in your campaigns, and where your judgment stays in charge.

Win Deals

Nov. 12, 2026 at 11 AM EST | 4 PM GMT

Follow one sales rep through a day, from the first sign that an account is ready to buy to getting a signed deal paid. Each step draws on what HubSpot already knows about accounts and deals.

What to Expect:

Find the accounts ready to buy and walk into each meeting prepared, with the outreach drafted and the account picture in hand.
Keep deals moving between conversations, with the next step and follow-up already waiting.
Go from a signed deal to payment without the manual follow-up.
See where AI can save your team the most time, with your reps still in charge.

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Delight Customers

Nov. 19, 2026 at 11 AM EST | 4 PM GMT

Watch how AI agents and reps work as one hybrid team. HubSpot’s Customer Agent knows your business and customers, so it resolves 70% of conversations on its own and reps can spend time on the ones that keep customers and grow the business.

What to Expect:

Handle routine questions from first message to resolution, using each customer’s CRM history.
Hand off complex cases with the full conversation so reps never start from scratch, and see how Breeze Assistant helps them respond faster with suggested replies.
Spot where your AI falls short and close the gaps with drafted knowledge base content, approved by a human, so each answer improves.
See what teams do with the time they get back, from proactive outreach to retention and growth conversations.

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