The AEO Playbook: What Drives Brand Visibility in ChatGPT, Gemini, and Perplexity
AI is changing how buyers find brands. Is yours showing up?
In this session, Aja Frost draws on HubSpot's analysis of hundreds of millions of answer engine responses to share seven research-backed insights for improving your brand's visibility in ChatGPT, Gemini, and Perplexity.
You'll leave with a clear understanding of what actually drives AI visibility — and a concrete 30-day action plan to start improving yours immediately.
HubSpot AEO
Discover how HubSpot AEO surfaces the most relevant prompts for your business, reveals the content driving your AI visibility, and turns insights into clear, actionable recommendations so you can move from guesswork to meaningful impact in AI search.
AEO Grader
HubSpot's free Answer Engine Optimization Grader reveals how ChatGPT, Perplexity, and Gemini characterize your brand based on their training data. Get a detailed brand perception analysis across five dimensions with written interpretation of your results.