• HubSpot
  • Trustpilot

Learning from Your Customers to Unlock Business Growth
[On-demand Webinar]


Hear how you can gather customer insights, learn from your customers to amplify marketing efforts and build your own Voice of the Customer program.
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Advanced Marketing:<br>Growing Better with Data & Marketing Technology [Webinar]
Brian Halligan

Feedback is the breakfast of Champions

Brian Halligan

CEO & Co-Founder

HubSpot

Overview

It's no secret that collecting and analyzing customer feedback is highly valuable, especially when trying to innovate. Feedback is also useful for shaping your marketing efforts. If you don't know what's right, you can't do more of it. If we don't know what's wrong, we can't do less of it. Without customer feedback, it's incredibly challenging to create an exceptional experience that drives customer loyalty.

However, many companies struggle to create a scalable customer feedback program. That's why we've teamed up with Trustpilot to share our best practices in a webinar. In this on-demand webinar, you'll learn how to can amplify your marketing efforts with customer feedback while also improving your offering. We'll also explain how you can build a Voice of the Customer program for your business.

Speakers

  • Ash Rama

    Head of Talent Development
    at Trustpilot

    As Head of Talent Development at Trustpilot, Ash oversees the development of Trustpilot employees. He works with leaders across their offices to ensure they have fully informed teams on everything Trustpilot, from their brand to product and everything in between.

  • Amanda Whyte

    Head of Voice of the Customer
    at HubSpot

    Amanda built the Voice of the Customer program at HubSpot. She is the customer champion responsible for closing the customer feedback gap between CS & product. In her role, Amanda spots the sharp edges in the customer journey and develops plans to fix them.

Agenda

1. Listening to Customer Feedback and Implementing Change | Ash Rama - Trustpilot

Learn about why it's important to collect consumer insights, and explore how you can use these insights to amplify and personalise your marketing and customer service efforts. Listening to, and learning from your customers will also help you understand where you might be able to make improvements to your products, service and business.  

 

2. How We Built a Voice of the Customer Program  | Amanda Whyte - HubSpot 

Hear how HubSpot created its first-ever Voice of the Customer program and learn the ten steps you need to take to create your own.

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