Marketing Against The Grain | Weekly AI Content Ideation System

A Repeatable Weekly Workflow

A five-step process for generating content ideas that are filtered against your audience profile, your platform's proven patterns, and live trending signals — before you commit to writing a single word.
12 Ready to Use Prompts

Every prompt you need to build your audience content profile, extract your platform's winning patterns, run your weekly ideation session, validate against trends, and maintain a scored content queue — all in Claude or ChatGPT.
The Strategic Thinking Behind the System

Expert insights covering the principles that make this system work: why your audience content profile isn't your ICP, why patterns beat topics, how to use trending signals without chasing them, and how to use AI as a research and ideation engine without letting it write for you.

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A Content Idea System You Can Run Every Week

Running dry on content ideas usually isn't a creativity problem — it's a systems problem. Without a repeatable process, every ideation session starts from scratch, and the ideas that come out reflect it.

This workflow gives you the structure to fix that. You'll build a reusable audience content profile and a platform pattern library that gets sharper over time, then run a weekly session that cross-references both against what's trending right now. The result is a shortlist of high-confidence ideas, scored and ready to act on, every single week.

Inside you'll also get 12 prompts to run the full process in Claude or ChatGPT, plus Kieran Flanagan's strategic thinking on why the system produces better ideas than generic AI ideation — and how to use it without letting AI do the work that only you can do.

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Weekly AI Content Ideation System

A Repeatable Weekly Workflow

A Content Idea System You Can Run Every Week

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Weekly AI Content Ideation System

Weekly AI Content
Ideation System