The Core Competencies your Agency Needs to get Hired
Marketing dollars have shifted away from old-school expenditures like PR and cold calling. These days, businesses are putting their money behind blogging and social media in an effort to follow their customers online. But they all still lack the time and resources needed to master these skills and make the shift effectively. As a result, they're looking to outside agencies for help.
Wonder what they're looking for in their next agency? We've got you covered in our latest Agency Ebook.
This ebook outlines the scorecard that thousands of businesses use when hiring and evaluating an inbound marketing agency. It details the core competencies you'll need to secure more retainer business for your firm, including: