"Send me a proposal."
These words will send most agencies into a spin, working furiously to complete an insightful, in-depth document outlining what they can do for a client, how they can do it, and what it will cost.
Avoid these 9 common mistakes to secure
more client projects
In this ebook, we outline 9 common mistakes that cause agencies to lose proposals, how you can avoid these mistakes, and how to use your proposals to win more business.
BONUS: 3 Sample Proposals from real agencies!
By the time that a deal gets to the proposal stage, I doubt many agencies are losing out to competitors. It’s more likely that they’re losing to the status quo.
At some point, all agencies are guilty of selling what they have to sell, rather than focussing on the needs of the prospect. If that’s the starting point for a proposal, you will inevitably, at some point miss the brief.
Proposals are either lost in the first or in the last 10 minutes. In the last 10 minutes due to items that should have been dealt with earlier in the sales process.
I think it’s easy for agencies to lose proposals when customers start digging into the fine print. No business owner wants to be locked into a 2 year contract with an agency.
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!