ON DEMAND WEBINAR

Winning AI Visibility:
An AEO Masterclass for Showing up on ChatGPT, Gemini and Perplexity

The rules of search have changed. Backlinks? Almost zero correlation with AI citations. Blogs? They account for 62% of what AI answers cite.

HubSpot analysed hundreds of millions of AI responses to find out what actually drives visibility. Join us to get the insights, plus a 30-day plan you can start right away.

Is your brand showing up in AI answers?

According to HubSpot research conducted in March 2026, most Australian marketers across Australia understand the importance of Answer Engine Optimisation (AEO). But only 1 in 5 are actively optimising for it.

The gap isn't awareness - 50% of business leaders know their marketing strategy needs to evolve. The challenge is knowing what to do, and doing it before your competitors.

Here's the thing: what got you in the top 10 results on Google won't get you cited by ChatGPT or other answer engines. Backlinks (which have had years of investment) have almost zero correlation with AI citations. Structure, specificity, and freshness matter more than domain authority. And 4 in 10 citations change within a month, meaning this isn't a one-time fix.

Join HubSpot's Sr. Director of Global Growth and resident AEO expert, Aja Frost, for an AEO masterclass, followed by a live Q&A.

What You'll Walk Away With:

✓ How AI actually decides what to show
The real signals ChatGPT, Gemini and Perplexity use to evaluate, rank, and cite brands, and which to ignore.

✓ 7 research-backed strategies to improve your visibility
Insights from analysing millions of prompts, with clear examples of what's working right now, and what's quietly killing your visibility.

✓ A practical 30-day action plan
Step-by-step guidance to help you improve your brand’s presence in AI-generated answers, starting immediately.

Meet the Speaker

Aja Frost

Sr. Director - Global Growth & Paid Advertising
HubSpot

Frequently Asked Questions

Answer Engine Optimisation, or AEO, is the practice of improving how often a business appears in AI-generated answers across platforms like ChatGPT, Gemini, and Perplexity. It's a new discipline that works differently from SEO (Search Engine Optimisation). While SEO helps businesses rank in traditional search results, AEO helps them appear in answer engines, which take into account brand presence, news media, reviews, social, and owned content to decide what gets cited.

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