Free Resource
AI engines are citing your brand from sources you probably aren't investing in. This playbook shows you where citations actually come from — and the five decisions that determine whether your brand is in the conversation.
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Answer engines are already forming opinions about your brand — recommending solutions, comparing alternatives, and shaping purchase decisions before your buyers ever visit your website. It’'s the single biggest predictor of purchase intent but direct LLM referral traffic dramatically undercounts that impact — which means teams relying on standard attribution are already behind without knowing it.
This playbook gives you the framework to close that gap. Inside, you'll get the data findings that show where citations actually come from and why your current content mix is probably optimized for the wrong channel, five decisions that tell your team exactly what to change and in what order, the minimum viable action for each decision so nothing stays theoretical, a 7-step workflow showing how to set up AEO measurement, track your brand visibility score daily, benchmark against competitors, diagnose what's driving citations in your category, and act on recommendations with a direct feedback loop showing whether each action moved the needle.