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Winning at AEO:
5 Decisions and a 7-Step Workflow to Get Your Brand Cited

AI engines are citing your brand from sources you probably aren't investing in. This playbook shows you where citations actually come from — and the five decisions that determine whether your brand is in the conversation.

Winning at AEO

  • Data to Reframe Your
    AEO Strategy

    You'll get five findings from analysis of millions of AI prompts and citations — including where citations actually come from, why your SEO rankings don't predict AEO performance, and why AI search is already influencing pipeline you can't see.

  • Five Decisions That Give Your Team a Clear Path Forward

    Each decision translates one data finding into a specific action your team can take this week. Work through all five and you'll know exactly where your AEO strategy has gaps, who needs to own what, and what to stop doing to make room for what actually drives citations.

  • A 7-Step Workflow for Measuring and Improving Your AEO

    From setting up brand tracking and defining your competitive set to diagnosing citation sources and acting on recommendations — the workflow walks you through exactly how to go from zero visibility into AEO performance to a system that tells you what's working and what isn't.
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Stop Flying Blind in AEO.

Answer engines are already forming opinions about your brand — recommending solutions, comparing alternatives, and shaping purchase decisions before your buyers ever visit your website. It’'s the single biggest predictor of purchase intent but direct LLM referral traffic dramatically undercounts that impact — which means teams relying on standard attribution are already behind without knowing it.

This playbook gives you the framework to close that gap. Inside, you'll get the data findings that show where citations actually come from and why your current content mix is probably optimized for the wrong channel, five decisions that tell your team exactly what to change and in what order, the minimum viable action for each decision so nothing stays theoretical, a 7-step workflow showing how to set up AEO measurement, track your brand visibility score daily, benchmark against competitors, diagnose what's driving citations in your category, and act on recommendations with a direct feedback loop showing whether each action moved the needle.

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Winning at AEO: 5 Decisions and a 7-Step Workflow to Get Your Brand Cited