On-Demand Webinar
Previously recorded on May 14, 2026
Show up in AI answers before your competitors do. Join HubSpot for a live, demo-driven session on Answer Engine Optimization (AEO). See how to track your brand’s visibility in ChatGPT, Perplexity, and Gemini—and learn the exact steps to improve your performance in AI answers.
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Marketers are entering a new reality where discovery no longer starts with a list of links, it starts with an answer. And the impact is already measurable — traffic from AI tools converts 4.4x better than traditional search.
The problem is that most teams are still operating with a search-first mindset. They track rankings, clicks, and traffic, but those signals don’t tell you whether you’re showing up in AI-generated answers.
Without that visibility, teams are left guessing..
Understand how AEO is changing success metrics—from clicks and traffic to mentions, citations, and share of voice.
See how it works in practice with a live walkthrough, from from visibility dashboards and prompt tracking to competitor analysis, citations, and clear next steps.
Understand how to identify the prompts that matter based on real buyer intent, and why certain competitors show up more often than you.
Leave with a clear 5-step plan to improve how AI talks about and cites your brand, and how you measure impact beyond clicks.
Lead Enablement Partner
This session is for marketing leaders, SEO and growth marketers, and brand or content teams navigating declining organic traffic and the shift to AI-driven discovery — and who need to understand and improve how their brand shows up in AI-generated answers. If you’re responsible for visibility, content performance, or brand perception, this is for you.