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CTA-ebook-coverHow does design affect call-to-action conversions? What does it take to write call-to-action copy that people actually want to click?

To help you answer these questions, here's a call-to-action guide and checklist filled with data, call-to-action examples, and best practices from real-life inbound marketers. These tips and tricks address both the art and the science of creating compelling calls-to-action, showcasing how creativity can work alongside proven solutions.

This guide includes:

  • What a call-to-action (CTA) is and why it’s important
  • What makes “good” actionable call-to-action copy
  • How to design for better call-to-action conversions
  • A/B testing best practices for your calls-to-action
  • An actionable checklist for creating and optimizing your own calls-to-action


After reading, you’ll be able to write and design effective calls-to-action for your website, landing pages, emails, and more. Fill out the form to get started!

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