As a business, you could be creating the most helpful, visually stunning YouTube videos imaginable, but if your channel fails to communicate that value upfront through thoughtful branding, you'll struggle to build an audience for those amazing videos.
That's where channel art -- like YouTube thumbnails and banner images -- and videos descriptions come into play. These channel elements provide you with visual real estate and SEO necessities to show off your brand and encourage watchers to consume your content over your competition.
According to YouTube, 90% of the best-performing videos have custom thumbnails. And when it comes to channel banners, the best brands are making good use out of them. We've also included a YouTube channel growth strategy template to help you gain more subscribers.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!