What are the biggest challenges being faced by online marketing agencies today? What processes are being leveraged by the most successful agencies? What service offerings impact retainer size and client retention the most?
HubSpot conducted it's "State of the Online Marketing Services Industry" report to answer these questions and better understand the industry's main drivers and challenges.
Agencies with robust sales processes are 2x as likely to get 70%+ of revenue from retainer clients.
91% of marketing agencies use software to deliver services, and 82% recommend/resell software.
35% of online marketing agencies attribute 100% of their annual revenue to B2B clients.