My exact outbound playbook that got me to President's Club 10X

Buyers are more guarded and inboxes are more crowded, which means the old outbound playbook is falling flat. In this masterclass, 30MPC’s Armand Farrokh and Nick Cegelski join HubSpot’s Sarah Posnak to help you upgrade your entire outbound approach: the touch pattern of your sequence, who to reach out to at target accounts, and the exact messages to send.

You’ll walk away with the perfect cadence for calling, emailing, and reaching out on LinkedIn, plus cold call scripts, voicemail scripts, email templates, and LinkedIn templates to steal. Then we’ll show you how to optimize your sequence for double-digit replies by scaling personalization with AI, tailoring your messaging to different levels of the org, and making offers that earn more meetings than simply asking for time. 

• Map your 30-day sequence: Get the 10–14 touch pattern across calls, email, and LinkedIn that books more meetings without annoying anyone.
• Reach the right people first: See why VPs and directors beat the C-suite, and which two problems to lead with for each persona.
• Steal the scripts: Take cold call, voicemail, email, and LinkedIn templates built on real upmarket examples.
• Write messages that land: Turn research triggers into problem-first copy with one simple formula.
• Hit double-digit replies: Improve one template at a time, adjust for seniority, and make offers that earn more than a meeting request.