Without the right targeting, timing, messaging or tone, advertising can come across as insensitive, or just plain rude. Never is this more true than during a crisis. So, what does this mean for companies who have an honest desire to help their businesses get found online?
Join HubSpot Product General Manager, Nicholas Holland as he sits down with Google Canada's Head of Marketing, Fab Dolan, Insights Marketing Lead, Facebook IQ , Maya Abinakad and George Ingram, Director of Paid Media at Wunderman Thompson. They'll discuss how to pivot your advertising strategy to lead with empathy during a crisis.
Who should be seeing your ads right now, and what type of content is right for those audiences?
What metrics will help you understand the success of your ad campaigns during these times?
This live webinar will took place at 11 AM ET on May 21, 2020.
Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.