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Adapt 2020:

An Education Series

As we’ve heard from so many of you, the global health and economic crisis has upended businesses across every industry. We hope you'll join us as we work together to find new strategies, opportunities for connection, and paths for conversion.

This year - through weekly content installments - we’ll be focusing on the shifts you need to make to build a marketing and sales strategy for today’s unique situation and tomorrow’s new economy.

Each Week You'll Get:


Benchmark Data

We're digging into our own aggregated and anonymized customer data to help bring to light current marketing, sales, and services trends. 


Educational Content

Blog posts, guides, templates, and more - we'll share relevant resources that help you put these strategies into action. 


Live Events

Each week, we'll bring you thought leaders from across sales, marketing, and services to share their thoughts and answer your questions.

What Does Sales Look Like in 2021?

As we reflect on 2020 and look ahead to next year, it’s clear that success will be found through flexibility and resilience. So, how can sales leaders and reps prepare for 2021?

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    Featured Webinar

    This week, join thought leaders from HubSpot, Aircall, Sandler Training, and LinkedIn to learn about trends for buyers and sellers in the changing global sales landscape, based on findings in HubSpot's 2021 Sales Enablement Report.

    Register Now
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    Featured Resource: The 2021 Sales Enablement Report

    We've heard from hundreds of sales leaders that this year has been a battle. But if sales leaders know anything, it's resilience, and how to frame every challenge as an opportunity. Quota, to most people, would be scary stuff. But to sales teams, it's a goal to hit, a challenge to meet. So if there's any department prepared to do what's necessary to grow revenue next year, it's sales.

    But what did this year actually look like for sales leaders? To find out, we built a report featuring insights from experts at LinkedIn, Sandler Training, and Gong.

    Download Now

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Explore Past Weeks

View dozens of on-demand webinars, guides, blog posts, user-trainings and more by browsing themes from previous weeks of Adapt 2020.

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What data is informing what we talk about and how?

We're looking at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic.

Explore the Data

Additional Assistance from HubSpot App Partners

Many HubSpot app partners are offering discounts, flexible terms, and new packages in these challenging times. We’ve highlighted their offers on this page.