[Webinar] Entering the Age of the Connected Customer

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This event was recorded live on October 12, 2022.

Age of the Connected Customer

Growing a business has never been easy, but today it feels nearly impossible. Fundamental shifts in buyer behavior, compounded by the pandemic, have made it harder for organizations to connect. We've heard that business leaders are struggling to connect with prospects and customers, connect their systems and data, and to connect their community together. All of this leads to disconnection, leaving organizations grasping for growth. 

At HubSpot, we believe businesses need a new way to grow that focuses on customer connection, not customer management.        We're delighted to share this recording (recorded live on October 12) where we explore the latest challenges facing businesses today, and share practical ways you can grow your business while deepening connections with your customers. We'll share key insights from INBOUND 2022 on things businesses should consider when choosing partners and new technology to help them grow.

This webinar is the first of two. See below to register for Building Better Connections: a Conversation with Our Customers on October 26.

  • Melek Pelen Esin

    Director of Product Partner Solutions, Signals and Platform, Meta

    Melek began her career as a software engineer, then moved to Telecom sector taking different roles in engineering, presales and operations. After getting her MBA at MIT, she joined McKinsey serving clients in Telco, Media, Technology space helping to solve their strategy or operations challenges. Melek joined Meta in 2018 as part of the Global Investment Programs team before moving to the Product Partnerships organization to cover products that help Meta partners and their advertisers simplify and future-proof their digital advertising operations.

  • Vidya Drego

    Vice President of Product Marketing, HubSpot

    A creative and resourceful marketing leader with more than 15 years of experience building and improving customer experiences to drive business growth. As VP of Product Marketing at HubSpot, leads an organization responsible for helping HubSpot’s customers understand the value and capabilities of the HubSpot CRM Platform to help their organization grow better. Prior to HubSpot, held product marketing and marketing communications leadership roles at LinkedIn and Salesforce and was a customer experience analyst at Forrester Research. Began my career as a designer telling stories through visual interfaces. MIT MS, Stanford BS.

    Agenda

    During this webinar, you'll walk away with:

    • Action oriented learnings to build trust and connection with customers without exhausting your resources
    • Ideas on how to do more with less
    • A better understanding of the new HubSpot product features announced at INBOUND

     

    Watch On-Demand

    Want to learn more? Tune into our next webinar — Building Better Connections: a Conversation with Our Customers

    Register Now