Webinar: The State of Sales and the Customer Experience in 2020 and Beyond

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COVID-19 Benchmarking Data

We aggregated data from our global database of 70,000+ companies, to understand how business metrics are shifting as the world grapples with the impact of COVID-19.

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Overview

Business Perceptions vs Consumer Realities: discover the insights from new research conducted with sales leaders and consumers in Australia.
 
The world has changed. 2020 has been a testing year for businesses of all shapes and sizes. With so much change and uncertainty, how should business and sales leaders think about the year ahead? In a survey responded to by over 500 sales professionals across Australia, we asked if customer experience was being prioritised in the sales process. We then asked consumers to rate the service they are receiving. Do the two match up?
 
Join us as we discuss key findings from new research conducted with sales leaders and consumers in Australia with a panel of guest experts from HubSpot, Commission Factory, and Rezdy. We explore:
  • The customer experience disconnect: many companies say that they are customer first - but are they just paying lip service? And what happens when there's a disconnect between the experience your customers have come to expect and the one your business believes they're delivering?
  • COVID's impact on the customer experience: consumer expectations have risen exponentially over the past decade, but what impact has COVID-19 had in just 7 months?
  • The future of the sales professional: What are the greatest challenges facing sales teams today and how will this impact your ability to meet consumer expectations?

Agenda Highlights

Brand new insights

Get a look at data from over five hundred sales leaders and Australian consumers, each sharing their views on the customer experience and role of the sales. 

Guest Experts

We ask leaders from HubSpot, Commission Factory, and Rezdy to share their thoughts and perspective on the key data points.

A Path Forward

We analyse the key trends from data to understand what is the role of the sales professional in 2020 and beyond and what are the challenges we will need to overcome as well as the strategies and techniques to get us there.

Speakers

  • Kevin Ackhurst
    Enterprise Director, ANZ

    Kevin Ackhurst has a long history of working with small and medium enterprises, from startups to the largest businesses, including working for iconic companies like Google Australia and Microsoft. His current role at HubSpot sees him focused on growing the business in Australia and New Zealand to accelerate revenue growth. Kevin has been recognised for his focus on building great teams, building businesses and achieving outstanding results. He enjoys building a culture of diversity, inclusion and belonging, creating teams that support and care for each other and the world around them.

  • Kat Warboys
    Head of Marketing, ANZ

    Kat Warboys is the Head of Marketing at HubSpot, ANZ. Kat is responsible for growing HubSpot’s business in Australia and New Zealand, managing everything from demand generation to sales enablement and customer advocacy. Kat’s personal mission is to help other marketers realise the importance of their role in the customer experience, by championing cross-team alignment to help organisations grow better, not just bigger, through word-of-mouth. With over 6 years’ experience with Marketing Automation and CRM platforms, Kat’s experience spans across both B2B and B2C organisations.

    • Trent Olsen
      Commercial Director

      Trent is the Commercial Director for Commission Factory, Australia's largest Affiliate and Partner Network. Prior to this, Trent held roles at Youi Insurance and Suncorp Group and has been working in Sales Management for over 15 years in numerous roles across several verticals including, Software, Finance and Insurance, Retail and Travel.

    • Will Andrew
      Business Operations Manager

      Will Andrew is a business owner, investor, employee, volunteer, and ultra-marathon runner. Will has been working in tech for the last ten years in the Travel, Software, Events, Finance and Banking industries. During the week, Will is the Business Operations Manager at Rezdy, and outside of that, he’s the owner and operator of an events business, Graze & Gaze Sydney. Will has a focus to improve efficiency, processes and utilise staff to build & grow businesses.

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