In-Person Event

Bengaluru

Conrad Bengaluru, Halasuru
23rd July 2026, 9:30am - 5:30pm

Join us as CONNECT with HubSpot comes to India for a jam-packed day of inspiring thought leadership and actionable breakout content focused on the HubSpot product.

You’ll meet with HubSpot experts and fellow customers, and learn how to get the most out of your HubSpot portal in 2026 and beyond.

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Overview

CONNECT Bengaluru brings together HubSpot’s customer community of over 400 marketing, sales, and CX professionals in India to collectively tackle today's business landscape. You’ll hear from HubSpot experts on the latest strategies, with a spotlight on the future of marketing in 2026, the role of AI in driving smarter customer experiences, and how HubSpot’s newest innovations can power your growth.

CONNECT is a forum for ideas - where shared experiences spark innovation, and fresh perspectives. Traditional inbound marketing is being disrupted by new search experiences, AI is reshaping how content is created and shared, and agents are redefining customer engagement. Hear from customers on how they’re adapting, experimenting and thriving in this fast-changing landscape.

CONNECT is a hub for solutions. Through customer panels, hands-on workshops, and tactical sessions, you’ll explore how leading brands use HubSpot to align teams, maximise productivity, and stay competitive. This is your opportunity to build your 2026 roadmap with input from those doing it best.

It’s time to CONNECT.

Speakers

We'll be introducing you to more remarkable speakers for CONNECT with HubSpot Bengaluru soon, so keep an eye on your inbox for updates. In the meantime, here is a sneak peek of who is already locked in to share insights and add value on the day.

Adarsh Noronha

Country Manager, India
Saugata Bagchi

Global Head - Digital, Experiential & Content Marketing
Mia MacKinnon

Head of Integrated Marketing, APAC
Kedar Basutkar

Senior Software Engineer
Belicia Lim

Senior Marketing Manager
Vilhelm Rudberg

Senior Manager, Customer Success
Rachit Shah

Revenue Marketing
Dhanashree Shah

Senior Manager, Solutions & Engineering
Aprajita Pathak

Senior Customer Success Manager
Gunjan Jain

Senior Solutions Engineer

Agenda

8:30am

10:30am

10:30am | Welcome

10:35am | Opening Keynote

Join us as we kick off the day with exciting new product updates from the latest HubSpot Product Spotlight.

Adarsh Noronha, Country Sales Director, India, HubSpot

11:05am | The Hybrid Advantage: Building Teams For The AI Era

The gap between AI leaders and laggards is widening fast. In this fireside conversation, Hubspot customers explore what it takes to move from AI investment into measurable outcomes: how hybrid teams (humans and agents working together) are being built inside real organisations, and what every marketing leader should prioritise to drive real results from AI.

Saugata Bagchi, Global Head of Digital, Tata Communications
Adarsh Noronha, Country Sales Director, India, HubSpot

11:35am

Morning Tea

12pm

Breakout Room 1:

Marketing In The AI Era: A New Playbook For Modern Buyer Behaviour

The internet that built our marketing playbooks is gone. AI overviews intercept search before buyers reach your website. Organic social reach is unpredictable, while paid media costs continue rising. For marketing leaders, the question isn't "how do we optimise the funnel?" but "what drives growth now?"

Loop Marketing is HubSpot's answer: a continuous cycle where teams express brand perspective, tailor messages to individuals, amplify through diversified channels, and evolve in real time. Rather than fixing a broken funnel, it's a fundamentally different approach to how marketing creates momentum.

In this session, we share the real story behind HubSpot's own marketing transformation and the frameworks marketing leaders can take back to their teams. Whether you're new to HubSpot or looking to pressure-test your current marketing strategy, this session is designed to be your starting point.

Mia MacKinnon, Head of Integrated Marketing, APAC, HubSpot

Breakout Room 2:

Volume to Value: The Evolution of the Sales-Marketing Partnership

AI has fundamentally disrupted how buyers research and purchase, making traditional demand generation obsolete.

When HubSpot's reliable lead engine broke in 2024, we discovered the solution wasn't more campaigns - it was a complete transformation of the sales-marketing partnership.Learn how we unlocked additional revenue using AI-powered intent signals, shifted from volume to value metrics, and built our superpower - a marketing-sales revenue team. You'll leave with practical frameworks including to collaborate, new quality indicators, and tools that actually reduce rep fatigue while driving growth.

Rachit Shah, Revenue Marketing, HubSpot

12:50pm

Breakout Room 1:

Beyond Clicks: HubSpot's Content Strategy For The LLM Era

Google dominated discovery for two decades, but that era is ending. As AI assistants like ChatGPT rapidly become the primary way buyers find answers, the rules of content, demand generation, and brand visibility are being rewritten in real time.

In this session, HubSpot pulls back the curtain on how we saw this shift early, and completely rethought our content strategy to lead in the LLM era. You’ll learn what’s fundamentally changing about how demand is created, why traditional SEO and top-of-funnel strategies are no longer enough, and how channels built on trust, expertise, and human perspective are reshaping growth.

We’ll walk through HubSpot’s playbook for winning in this new landscape - from diversifying beyond search to building content that AI engines prioritise and amplify.

If your current strategy is built for clicks, not conversations, this session will show you what needs to change - and how to get ahead before the next wave hits.

Belicia Lim, Senior Marketer, APAC, HubSpot

Breakout Room 2:

Building Your Agentic Workforce | Turning Data Into Context For Real Impact

AI agents promise to automate work - but without deep, unified context, they’re still just filing cabinets, only working faster than we can. In this session, we’ll explore why most teams are stuck paying a “productivity tax,” spending more time maintaining systems than actually driving growth.

You’ll unpack the architectural shift from legacy systems of record to context-rich systems of intelligence, and why unified, self-updating data is essential for truly agentic teams. Learn how to close the “context gap,” eliminate fragmented tech stacks, and build AI agents that don’t just respond — but proactively drive real impact.

Kedar Basutkar, Senior Software Engineer, HubSpot

1:35pm

Lunch

2:30pm

Breakout Room 1:

How-to In HubSpot: An AEO Masterclass

AI-powered search is rapidly changing how buyers discover brands, products and expertise. Increasingly, prospects are turning to tools like ChatGPT, Gemini and other AI assistants to research solutions, compare vendors and find answers to their questions. As a result, businesses need to think beyond traditional SEO and start optimising their content for answer engines.

In this hands-on workshop, you'll learn the fundamentals of Answer Engine Optimisation (AEO) and, more importantly, put those principles into practice using HubSpot's AEO tool.

No matter where you are in your AEO journey, you'll walk away knowing:

Your current level of AI visibility and biggest opportunities for improvement.
How to use HubSpot's AEO tool to uncover content gaps, prioritise recommendations and improve discoverability in AI-powered search.
Which topics, products and customer questions your brand should be known for - and where to focus your optimisation efforts first.
How to measure success over time and use AEO insights to inform your broader content strategy.

This is a hands-on workshop, not a webinar. Come ready to log into your HubSpot portal and leave with your AEO tool configured, your baseline AI visibility established, and a practical action plan for improving how AI assistants discover and recommend your content.

Gunjan Jain, Senior Solutions Engineer, HubSpot

Breakout Room 2:

Turning Prospects Into Pipeline | HubSpot Agents In Action

What happens when AI doesn’t just assist, but actively works your pipeline?

In this live demo session, see HubSpot’s Customer, Prospecting, and Data Agents working together to prioritise opportunities and generate pipeline - without adding headcount. You’ll experience how AI performs when it has full context of your business, powered by unified CRM data, emails, calls, and customer interactions.

From Breeze Assistant supporting day-to-day tasks to autonomous Agents handling entire workflows, you’ll see real examples across marketing, sales, and service.

Whether you’re exploring AI or ready to scale it, this session will show you what is possible with HubSpot AI.

Dhanashree Shah, Manager for Pre-Sales, SEA & IN, HubSpot

3:20pm

Breakout Room 1:

What’s In, What’s Out: Rewriting the 2026 Playbook

Join us for an interactive roundtable to wrap the day with insights, energy, and a few surprises. Hosted live on stage, this session invites you to reflect on what’s no longer serving your team—and what new strategies, tools, or mindsets you're embracing for the year ahead.

This session is designed to spark new ideas and even better conversations. You’ll walk away with peer-sourced trends and a list of people you’ll want to keep talking to.

Let’s end the day by getting inspired—and getting connected.

Hosted by Vilhelm Rudberg, Senior Manager, Customer Successs, HubSpot

Breakout Room 2:

Turning AI Into Action | Building Smarter Customer Experiences with HubSpot Agents

AI isn’t just a future bet, it’s already changing how high-performing teams acquire, engage, and retain customers. The challenge isn’t awareness anymore; it’s execution.

In this hands-on session, you’ll go beyond the basics to build, optimise, and scale a Customer Agent in HubSpot that actually drives results. We’ll show you how to move from simple automation to more intelligent, context-aware experiences that support your customers and your team at scale.

You’ll work directly in your HubSpot portal to set up key components of your agent, while also exploring more advanced capabilities like refining responses, improving data inputs, and aligning your agent to real customer journeys.

This session is designed to be practical and outcome-focused, so you leave with something live, plus a clear path to expand its impact across your business.

Aprajita Pathak, Senior Customer Success Manager, HubSpot

4:10pm - 5:30pm

Ticket Information

General Admission
Ticket Price: Complimentary for Selected HubSpot Customers
Available
- Entry to in-person CONNECT event at Conrad Bengaluru, Bangaluru CBD on July 23rd
- Catering throughout the day including breakfast, lunch, barista coffee and networking afternoon tea
- Access to the HubSpot Meeting Hub and networking space

Location

Conrad Bengaluru

25/3 Kendington Road, Halasuru, Someshwarpura, Bengaluru, Karnataka 560008, India

Conrad Bengaluru

25/3, Kensington Rd, Halasuru, Someshwarpura, Bengaluru, Karnataka 560008, India

Registration Closed

Registration has now closed for CONNECT Bengaluru 2026. We hope to be back in 2027 to do it all again!

In the meantime, you can check out our other upcoming virtual events here.

There is a limit of two tickets per company to ensure we can meet as many of our India customers as possible. Tickets must be registered individually for each attendee (ie. each attendee must fill our their own ticket request form above, one person filling out the form does not automatically apply two tickets to their company).

If you are securing a ticket for a colleague as well as yourself, please complete theirs in an incognito browser.

Bengaluru

Overview

Speakers

Adarsh Noronha

Agenda

Check-in & Morning Coffee

Event Welcome & Opening Keynotes

Morning Tea

Morning Breakout Track 1

Morning Breakout Track 2

Beyond Clicks: HubSpot's Content Strategy For The LLM Era

Lunch

Afternoon Breakout Track 1

How-to In HubSpot: An AEO Masterclass

Turning Prospects Into Pipeline | HubSpot Agents In Action

Afternoon Breakout Track 2

Networking High Tea

Ticket Information

General Admission

Available

Location

Conrad Bengaluru

Registration Closed

What if I'm not a customer? Can I still come?

Is the event recorded?

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I'm not in India - can I still attend CONNECT?

How many tickets are available per company?