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APAC Customer Content Roundup

What's New & What's Next In HubSpot

  • What’s New in HubSpot with Kyle Jepson: October 13
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There’s a lot happening at HubSpot this season,  and we don’t want you to miss a thing.

As we move through 2026, we know your plate’s full. There are deals to close, campaigns to launch, and  customers to support. That’s why we’ve pulled everything you need to stay ahead into one easy place.

You’ll find sessions that highlight what’s new in HubSpot, plus practical workshops and conversations designed to help you work smarter with AI, marketing automation, and customer connection.

Each one’s led by HubSpot experts who’ll walk you through what’s changing, what’s possible, and how to make the most of it in your day-to-day.

👇 Explore the sessions below and register for the ones that fit your goals — whether you’re looking to sharpen your strategy, save time, or spark new ideas.

 

Upcoming Content in Q4

What’s New in HubSpot with Kyle Jepson

October 13, 2026 at 11AM SGT - 2PM AEDT - 4PM NZT

Join Kyle Jepson on October 13 for a hands-on walkthrough of the biggest product updates from Q3. Kyle will demo the most impactful releases, and answer your questions so you can understand what’s new and start putting it to work. Walk away with real examples, expert tips, and product updates you can put into action tomorrow.

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Content From Q3 2026

Get Found by AI: A Hands-On AEO Workshop for HubSpot Customers

July 30, 2026 at 9:30am IST - 12pm SGT - 2pm AEDT - 4pm NZT

Join HubSpot product experts for a hands-on workshop to configure the AEO tool, establish your AI visibility baseline, and uncover opportunities to improve how AI assistants discover and recommend your content.

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Mastering Your Prospecting Agent Mini Series

3-parts, weekly from August 13, 2026 at 9:30 ISTT/12PM SGT/2PM AEDT

Discover how AI can optimise your sales process. Join the 3-part mini series of guided workshops to get your prospecting agent planned, built and optimised. Bring your login and your questions - these are hands-on, working sessions designed to help you leave with something ready to deploy.

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Past Content To Catch Up On

Mastering Your Customer Agent Mini Series

3-parts, from May 19, 2026 at 11AM SGT/1PM AEDT

Build Now. Scale Smarter. Grow Better. Join the 3-part mini series of hands-on workshops to get your customer agent built, launched and optimised. Bring your login and your questions - this is a working session designed to help you leave with something ready to deploy.

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What's New In HubSpot

May 7, 2026 at 11AM SGT/1PM AEST

Join our APAC Product Spotlight Roundup to see how AI is powering smarter marketing, faster sales, and seamless service. Discover what’s new, what’s next — and how you can start using it today.

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Winning AI Search: An AEO Masterclass for showing up on ChatGPT, Gemini and Perplexity

June 4, 2026 at 11AM AEST

Join Aja Frost, HubSpot's Director of Global Growth, to find out what actually drives visibility in AI Search. and learn new, research-backed strategies you can start acting on in 30 days.

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Human Strategy, AI Execution: Loop Marketing for Hybrid Teams

February 12, 2026 at 10AM SGT/1PM AEDT

Join HubSpot's Mia MacKinnon as she sits down with Liz Cherry, Head of Marketing at HungryHungry, a global hospitality platform spanning 15 countries. Together they'll unpack how Liz uses the Loop framework to power her marketing strategy - the approach, the AI workflows and the tools, and the results.

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From Experiment to Impact: AI Agents in the Real World

March 18, 2025 at 8AM SGT/11AM AEDT

In this interactive panel, HubSpot sits down with leaders from two very different industries to explore how their teams are deploying AI agents today. You’ll leave with clear, practical insights into what’s working, what isn’t, and how to move from experimentation to impact with AI agents.

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From Prospect To Pipeline: HubSpot Agents In Action

March 26, 2025 at 11AM SGT/2PM AEDT

Join HubSpot product experts to see Customer, Prospecting, and Data Agents in action - working together to prioritise the right opportunities and generate more pipeline, without adding more reps or analysts.

Volume to Value: The Evolution of the Sales-Marketing Partnership

December 4, 2025 at 11AM SGT/2PM AEDT

Explore how leading teams are adapting to today’s unpredictable buyer journey. Discover how AI-powered intent signals, new quality metrics, and stronger sales–marketing collaboration are helping businesses work smarter, win bigger, and align into one powerful revenue team.Unlock strategies that turn alignment into revenue.

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How to show up in ChatGPT: A Winning AEO Playbook

November 18, 2025 at 8AM SGT/11AM AEDT

AI engines are the new front door to your brand. This session unpacks a winning AEO strategy so you can show up in ChatGPT and beyond, capture high-intent buyers, and future-proof your content.

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From Zero To AI Hero - Launch Your Customer Agent

November 13, 2025 at 11AM SGT/2PM AEDT

Turn AI into action with this hands-on workshop where you’ll be guided through setting up Customer Agent in your own portal. No fluff, just practical steps you can implement immediately.

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Content Marketing Is Broken. Here's How To Fix It.

October 28, 2025 at 10AM SGT/1 PM AEDT

Join HubSpot's Mia MacKinnon as she reveals the new playbook that's actually driving results: Loop Marketing. Learn how to build content that scales, create partnerships that convert, and turn AI into your growth engine, not your replacement.

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