HubSpot's Customer Advisory Board Program

We're using a platform called Outset for our 2026 CAB applications. Outset allows you to record yourself answering application questions, and the AI may prompt follow-up questions to help us get a better sense of your personality and perspective beyond what a traditional written application can capture.

That said, we understand this format may not work for everyone. If you prefer not to be on camera, have accessibility needs, or would simply feel more comfortable with a traditional written application, we have that option available too! Just reach out to cxm@hubspot.com and we'll send you a paper application instead.

Our goal is to learn about you and your experience in the way that works best for you.

HubSpot Partners, Solutions Providers, and App Partners are presently ineligible to apply for the HubSpot Customer Advisory Board. We encourage eligible partners to consider applying for HubSpot's Partner Advisory Council instead.

CAB membership is granted for a 12-month term, with an estimated time commitment of 8-10 hours of required participation throughout the year. After completing your term, you'll be invited to join our CAB Alumni group to maintain your connection with HubSpot and the community.

Required Participation:

• Quarterly virtual meetings (up to 2 hours each, 4 meetings annually)

Optional Opportunities: Beyond the core commitment, you'll have opportunities to engage more deeply based on your interests and availability:

• On-demand product consultation through dedicated channels
• Additional working group sessions aligned with strategic objectives
• Special feedback sessions for new features or initiatives
• Strategic roundtables and feedback sessions as needed

HubSpot recognizes the value of CAB members' time and respects their commitments outside of the board. The estimated time commitment for CAB activities aims to maintain a balanced involvement that accommodates the busy schedules of members while ensuring meaningful engagement and contribution to the CAB's objectives.

Time Zone Consideration: Given our leadership team is primarily based in North America and EMEA, most board meetings will be scheduled during business hours friendly to those regions. While we welcome global participation, we recognize those meeting times may be challenging for members in other time zones outside of NAM/EMEA.