The last few years have shown us that the only constant is change. As we navigate a business climate that’s frequently evolving, how do you, as a marketing professional, help your business to survive and thrive? How do you evaluate and demonstrate the effectiveness of your marketing efforts?
As marketers, advancements in technology have provided you with a wealth of quality data about your customers, but navigating and synthesizing that data can be overwhelming, confusing, and ever evolving. Marketers have to be nimble and agile to anticipate and react to customer needs and the shifting market.