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Building an Educational Content Strategy


In uncertain times, people crave more information.

Information about health, business, or simply how to exist in this new world. As a business, you have the opportunity to help provide this information to earn the trust and attention of your target audiences.
Data indicates that people are hungrier for education now than they ever have been before, and they're turning to the internet to find it. 
Join Director of HubSpot Academy, Christopher  LoDolce to learn how your organization can make educational content the bedrock of your marketing and sales strategy to better engage your customers and prospects. 

This Presentation will Cover:


Why Education, and Why Now?

What is the strategic advantage behind producing educational content, and why is now a particularly good time to invest in it?

What Type of Educational Content is Right For Your Business?

Not all educational content is created equal. What types of content can you produce and what purpose does each serve?


How Do You Develop Educational Content?

How do you understand the needs of your audience, and then produce quality content with limited time and budget. 

Chris LoDolce-1

Chris LoDolce
Director, HubSpot Academy

Chris LoDolce is the Director of HubSpot Academy and a founding member in 2012. Chris has spent the last 8+ years focused on designing, developing, and scaling content that is both educational and inspirational. What started as a handful of product training webinars to solve for customer retention via customer success, has grown into a globally recognizable business education brand that impacts each phase of the flywheel while serving millions of marketing, sales, and service professionals across the world in six languages. 

Watch the Recording

This webinar was recorded live at 11AM ET on April 30, 2020.

Slides from the webinar can be found here.

Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.