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Audit your email with the "Dirty Dozen" and increase conversion, click-throughs and revenue

Dirty Dozen Email MistakesWhen it comes to email marketing, theres always room for improvement. The problem is if you dont know what your mistakes are, where to start looking?

MarketingSherpas Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes can get you started in the right direction.

This special report (value $127 but free, courtesy of HubSpot):

  • Explains the mistakes and why they happen.
  • Provides practical ways to avoid these mistakes
  • Offers creative samples from marketers who get it right.

From the Dirty Dozen youll see examples of how to:

  • Avoid the common mistake of disregarding mobile readers and increase sales by up to 262%.
  • Find out how good deliverability can increase email-generated revenue by up to 143%.
  • Learn how the right subject lines can improve clickthroughs by as much as 92%.

The Dirty Dozen

Mistake #1. Blatant Lack of Permission

Mistake #2. Utterly Deficient Segmentation

Mistake #3. Lame Welcome Messages

Mistake #4. Frequency Decisions Made for the Wrong Reason

Mistake #5. Institution-to-One Messaging

Mistake #6. No Real Interactivity

Mistake #7. Deliverability: Content, Formatting & Lack of Self-Advocacy

Mistake #8. Designing Images That Appear as Red Xs

Mistake #9. Disregarding Your BlackBerry and Mobile Readers

Mistake #10. Repeating Ad Types

Mistake #11. Collecting Bad Response Rates

Mistake #12. Relying on Email Only

Download your free copy and start increasing conversions, click-throughs and revenues today



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