Audit your email with the "Dirty Dozen" and increase conversion, click-throughs and revenue
When it comes to email marketing, theres always room for improvement. The problem is if you dont know what your mistakes are, where to start looking?
MarketingSherpas Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes can get you started in the right direction.
This special report (value $127 but free, courtesy of HubSpot):
- Explains the mistakes and why they happen.
- Provides practical ways to avoid these mistakes
- Offers creative samples from marketers who get it right.
From the Dirty Dozen youll see examples of how to:
- Avoid the common mistake of disregarding mobile readers and increase sales by up to 262%.
- Find out how good deliverability can increase email-generated revenue by up to 143%.
- Learn how the right subject lines can improve clickthroughs by as much as 92%.
The Dirty Dozen
Mistake #1. Blatant Lack of Permission
Mistake #2. Utterly Deficient Segmentation
Mistake #3. Lame Welcome Messages
Mistake #4. Frequency Decisions Made for the Wrong Reason
Mistake #5. Institution-to-One Messaging
Mistake #6. No Real Interactivity
Mistake #7. Deliverability: Content, Formatting & Lack of Self-Advocacy
Mistake #8. Designing Images That Appear as Red Xs
Mistake #9. Disregarding Your BlackBerry and Mobile Readers
Mistake #10. Repeating Ad Types
Mistake #11. Collecting Bad Response Rates
Mistake #12. Relying on Email Only
Download your free copy and start increasing conversions, click-throughs and revenues today
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